ART 2020 Introduction to Graphic Design and Advertising

The Graphic Design and Advertising course is a studio course that examines visual communication utilized for brand/identity, advertising, and marketing. Students are introduced to graphic design concepts and aesthetics, producing projects using digital software. Students learn design strategies and develop projects using the design thinking process; research, brainstorm, sketch, digitalize, test, feedback, revise.

Project Assignments

E-Portfolio

Practical Design Innovation

Practical Exercise

Digital Analysis Poster

Typography

Brand Identity

Product Design

Design Research UX/UI

Marketing Campaign

Experiential Marketing

Print: Magazine, Brochure

Reading & Summary

Lectures

Brief History of Design

Design Process

Typography

Anatomy of Typography

Linguistic Landscape

Brand Identity

Marketing

Experiential Marketing Design

Student Work

Ka lya ellis clean line Product Design/Branding COVID19

Product Design / Brand Identity

Product: Fashionable and Functional Masks Brand Name: Fashion X Function Personality/Character: Affordable fashion, polished, clean, and elegant with flashes ...

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Experiential Marketing Campaign Design, Concept, Process